Welcome to the Digital Advertising industry!
As you embark on this new journey into the exciting world of Digital Advertising, I wish you well. This page shall guide you through this exciting journey and eventually serve as a worthy companion. Hope you have fun, Bon Voyage!
Here are some basic videos to get you started –
Now that you have a basic idea about the technology partners involved, check out Display Advertising Technology Landscape . Another website with good information about the industry is KnowOnlineAdvertising.com.
Digital industry keeps on evolving as an organism and it is important to keep up so it would be a good idea to subscribe to some cool websites and YouTube channels-
IAB: short for Interactive Advertising Bureau, is a non-profit advertising business organisation that develops industry standards, conducts research, and provides legal/policy related support to the online advertising industry. Check out IAB Digital Simplified Series – This educational series explains different areas of digital advertising for all levels of expertise. It would probably be a good idea to also follow IABTV on YouTube to have an awareness about certain upcoming events and concepts like viewability, ad fraud, and native advertisement. IAB.com is also a helpful resource site for standards, guidelines on various ad platforms and serving technologies.
Some amazing sites to subscribe based on your interest are –
Ad world: This category involves Marketing-Digital Advertising related sites including everything from Advertiser/Agency to Publisher and between, some amazing sites under this category includes –
Google: This category includes Google blogs and resources –
- Think with Google – an amazing blog on marketing research
- Advertiser blog
- Publisher blog
- Google News Labs(YouTube channel)
- DoubleClick(YouTube channel)
Ad Operations: This category is my personal favorite –
I hope you find this useful, I will keep on updating this space for more, so stay tuned! Also, check out the website for more…