Header Bidding Primer

Header bidding simplified.

Header bidding is the talk of the Publisher Town but what’s about this prodigal son of programmatic that has left all publishers in awe, let’s find out in this HB 101.

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HB Goes Server-Side

HB has come a long way since picking up momentum in 2016. In its sophomore year, more publishers will move to a server side auction solution. Traditional HB is not a panacea, it comes with its own set of challenges, latency being one of the most common one. Server-to-server is the next stage of evolution in publisher side auction

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